The grass-court tournament in Birmingham is being downgraded from summer, together using a brand new occasion being supported by Wimbledon in Berlin.
The Nature Valley Classic, held before Wimbledon, is now the biggest tournament played in the united kingdom and has drawn the world’s greatest celebrities because being elevated over the WTA Tour in 2014.
This season Naomi Osaka, Ashleigh Barty, Karolina Pliskova and Venus Williams all played at Edgbaston Priory but it’s continued to be penalized by the men’s event at Queen’s Club, along with the massive outlay involved in prize money hasn’t been matched by comparable increases in ticket sales or sponsorship, meaning the championship has been working at a significant loss.
Although other changes add a men’s event in Majorca and a proposed women’s championship in Bad Homburg, Germany, endorsed by former Wimbledon winner Angelique Kerber birmingham will have to compete with Berlin to attempt to pull players.
The other tournaments in Eastbourne and Nottingham are untouched.
Outgoing Wimbledon chairman Philip Brook said:”A strong and successful grass-court season is absolutely essential to the future of grass-court tennis and thus the potential achievement of the Championships.
“Having labored to expand the grass-court season for a significant difference between Roland Garros and Wimbledon, we are happy to be making these significant further investments into ensuring quality grass-court championships can be provided whatsoever levels of the game for the best interests of these players and the tennis family.”
The tournament in Birmingham was held in 1982 and champions have included Maria Sharapova, Martina Navratilova, Billie Jean King, Kerber and Petra Kvitova.
By lifting the trophy for the very first time French Open winner Barty surpassed Osaka to become world Number 1.
The reduced prize cash devotion down from $1m (approximately #800,000) to $250,000 (approximately #200,000) – will permit the LTA to put more investment into community events across the competition.
Chief executive Scott Lloyd explained:”We’ve worked closely with the All England Lawn Tennis Club about the programs for next year’s grass-court season.
“The Nature Valley Classic at Birmingham will be among the LTA’s major events following season and – like most of our events – will provide opportunities for tennis fans to get closer to the sport.”
‘s-Hertogenbosh (ATP and WTA) and Stuttgart (ATP) will continue to host ATP occasions in the first week, with Queen’s Club and Halle (ATP) at the next week. An ATP 250 event in Mallorca is going to be added into the calendar in the next week, while Bad Homburg is place to host a WTA event, that is subject to consent, with events at Antalya and Istanbul being substituted.
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